BTPN is a bank which focuses to serve and empower low-income communities including pensioners, micro-small-and medium enterprises, and productive underprivileged communities. All those segments fall under the category mass market.
Established in Bandung, Jawa Barat, on 1958 with the name Bapemil, the Bank underwent several stages of transformation in its history, until it became PT Bank Tabungan Pensiunan Nasional in 1986. Today BTPN operates with its Head Quarter in Jakarta and branch offices located in more than 300 cities throughout Indonesia. BTPN serves its target through six lines of businesses. The first is BTPN Purna Bakti which focuses on pensioners and pre-pensioners segment. The second is BTPN Mitra Usaha Rakyat which serves self-employed micro-business customers. The third is BTPN Mitra Bisnis serving small and medium enterprise customers. The fourth is BTPN Sinaya which focuses to acquire third party from the institutional segments and high net-worth individuals.
The last two lines of business applies mobile banking platform as the main delivery channel. BTPN Wow! -- as the fifth business unit -- is the platform that serves mass market through the use simple handphone. The sixth business unit, Jenius, is aimed at serving those customers with a more advanced needs for technology-based financial services using smartphone as the main device for financial transactions.
BTPN believes that financial and social missions are inseperable two sides of a coin; that BTPN will only achieve the financial objectives by empowering the social communities. People empowerment is, therefore, an integrated element of the business model. It goes beyond a corporate social responsibility. Creating opportunities for growth and a more meaningful life for our customers is essentially the purpose of BTPN existence, that must be translated into all activities, products and services.