I hope more and more people, from various professions and academic backgrounds, will participate and contribute to this program. Let’s be an agent of change as Sahabat Daya!”
Productive low-income customers are empowered through 4 pillars: financial access, membership, coaching, and training. BTPN Syariah brands its training program as 'Daya' to differentiate from other programs in the market.
The training is dedicated to all productive low-income customers and invites employees and funding customers to participate. That being said, Daya by BTPN Syariah goes beyond a Corporate Social Responsibility program and serves as a fundamental pillar interconnected with the Bank's 3 Unique Value Propositions, with focus on empowering and serving productive low-income customers.
1. Daya for Health and Welfare
2. Daya to Grow Business
3. Daya for Community Development
Daya for Health and Welfare is a health empowerment program aimed at promoting healthy and productive living habits among customers. There are 4 programs in Daya for Health and Welfare: Daya Training, Health Champions, Sahabat Daya University, and Social Work.
Daya to Grow Business focuses on entrepreneurship to help customers grow their business through training on business practices, business information, and new business opportunities. The programs covered include Daya Training, Sahabat Daya University, Developing Market Access, and Sahabat Daya Individual.
Daya for Community Development aims to empower customer communities that share the same goal, interest, and commitment to collaborate to reach potential markets and promote healthy living habits.
We believe that everyone can participate in changing the lives of millions of low-income communities. This is the fundamental value of Sahabat Daya, a program that enables BTPN Sharia funding customers to actively participate in our empowerment efforts by volunteering.
Sahabat Daya are given the opportunity to meet members of low-income households to share their experience and motivate them. Through the program, they can witness firsthand the persistence and determination of our joyful and modest low-income customers. We hope that this experience can inspire and motivate Sahabat Daya to continuously empower others.
To expand the reach of the program, BTPN Syariah initiates collaboration with various universities. Sahabat Daya has been implemented in Universitas Trisakti, Universitas Muhammadiyah Sumatera Utara, and Universitas Brawijaya, with empowerment focus on healthcare and business development.